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[Remote] Director, Digital Off-Premise and Catering
Note: The job is a remote job and is open to candidates in USA. Church's Texas Chicken is a well-known brand in the Quick Service Restaurant industry, and they are seeking a Director for their Digital Off-Premise and Catering business. The role involves leading the strategy, performance, and profitability of digital off-premise and catering operations, working closely with various departments to enhance the guest experience and drive sales.
Responsibilities
- Own the strategy and annual plan for digital off-premise and catering, delivering sales and profit targets for Company and Franchise restaurants
- Lead relationships with third-party delivery providers (DoorDash, Uber Eats, Grubhub, etc.), including business reviews, commercial negotiations, issue resolution, and new capability rollouts
- Build and execute the marketplace promotional calendar (offers, ads, sponsored placements) in partnership with Brand Marketing; optimize funding and spend to maximize incremental profit and ROI
- Establish menu, pricing, and availability governance across all off-premise channels (third-party delivery marketplaces, first-party web/app, and catering platforms) to protect margins and ensure brand standards
- Manage first-party delivery through the Church’s app and website, including performance of vendor integrations, order routing, and checkout experience; partner with IT and Operations to maintain reliability and speed
- Develop, maintain, and socialize off-premise KPI dashboards and insights (sales, margin, fees, average order value, conversion, ratings, cancelations, refunds, and on-time/accuracy)
- Identify and execute test-and-learn opportunities (bundles, upsells, group ordering, menu architecture, and delivery-fee strategy) to grow profitable mix and improve the guest experience
- Lead the development, pilot, and system rollout of Church’s catering program, including menu assortment, packaging, pricing, ordering experience, and fulfillment model
- Manage catering channel partners and platforms (first-party and third-party platforms) and coordinate catering lead generation, local marketing toolkits, and store execution
- Partner with Operations to define off-premise execution standards (prep time, order staging, pickup/delivery handoff, and driver/guest communication) and drive adoption through training and field support
- Partner with Finance to manage budgets, forecasts, and financial reconciliation for third-party vendor commissions / fees, marketing investments, refunds/chargebacks, and vendor invoices
- Collaborate with Legal to ensure partner contracts, brand compliance, and risk mitigation (fraud, refunds, and guest data privacy) are managed appropriately
- Lead cross-functional project teams (Marketing, IT, Analytics, Finance, Operations, and Supply Chain) to launch new menus, promotions, platform enhancements, and operational tools
- Communicate performance and recommendations to leadership and franchise stakeholders through regular business reviews; influence decisions with clear, data-driven storytelling
- Monitor industry and competitor trends across delivery and catering; translate marketplace changes into actionable plans for Church’s
Skills
- Bachelor's degree in Marketing, Business, Analytics, or related field
- 10+ years of experience in restaurant digital commerce / off-premise with direct responsibility for third-party delivery partnerships and/or catering
- Demonstrated ability to manage marketplace promotions/ads and improve profitability through disciplined ROI and margin management
- Experience with digital ordering and delivery technology stacks (e.g., Olo Rails / Dispatch or similar middleware / aggregators) and POS integration concepts
- Strong analytical skills (Excel required) and comfort with BI / reporting tools (e.g., Tableau, Power BI) to translate insights into action
- Proven cross-functional leadership in a franchise environment; excellent negotiation, communication, and change management skills
Company Overview
