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Media Strategy & Planning Analyst

Overview Location: Open to all PEP hubs. Ideally in Plano or NYC (SoHo), but can be based in Chicago or Purchase. Job Description This role leads retail media search marketing for Walmart in the PepsiCo North America Commerce business. The associate will be hands-on-keyboard to execute and optimize retail media search campaigns. You will be a trusted thought partner with business stakeholders (marketing & sales), WMC, and data science teams to design and execute best-in-class retail media search marketing campaigns, report on key metrics to deliver on how the channel is driving customer and business value. You will execute reporting needs that help stakeholders understand effectiveness of the channel and develop and implement recommendations on how to improve business results. Your work will be critical to help improve the value driven through Digital Commerce platforms with retail media search being a significant portion of our marketing investment. Responsibilities Retail Media Search Execution: <ul><li>Create & execute retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands.</li><li>Optimize campaigns at regular cadence to hit key KPIs</li><li>Analyze and report out on campaign performance, impact, and learnings </li></ul>Campaign planning and stakeholder alignment: <ul><li>Drive forecasting process across budgets, ensure pacing, adjustments and alignment to any budget changes</li><li>Ensure deployment of best practices across all retail media search activities; communicate gaps and opportunities </li><li>Proactively seek out new opportunities to grow search campaigns via new campaign strategies and tactics, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion </li></ul>Reporting and optimization: <ul><li>Execute reporting for internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions</li><li>Navigate cross functional teams (Sales, Marketing, digital/tech product, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on retail media search</li><li>Test and measure new retail media partner capabilities and scale positive outcomes </li></ul>Compensation and Benefits: <ul><li>The expected compensation range for this position is between $80,700 - $135,100.</li><li>Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.</li><li>Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.</li><li>Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.</li><li>In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. </li></ul>Qualifications Minimum Requirements <ul><li>Bachelor’s degree required</li><li>1–3 years of paid search campaign experience (e.g., retail media, eCommerce platforms, or search engines such as Google/Bing) required</li><li>Strong proficiency in Microsoft Excel (comfortable working with data, managing budgets, and analyzing performance)</li><li>Experience working in campaign management platforms or dashboards (e.g., Skai/Kenshoo, Pacvue, Amazon, or similar tools)</li><li>Demonstrated experience managing or supporting campaign budgets, pacing, and performance tracking </li></ul>Preferred Qualifications <ul><li>Background in agency environments or digital media teams (highly transferable to this role) </li><li>Experience with retail media platforms (e.g., Walmart Connect, Instacart, Amazon)</li><li>Strong stakeholder management and communication skills—ability to collaborate across multiple teams and build relationships</li><li>Ability to operate effectively in a fast-paced, constantly evolving environment</li><li>Comfortable balancing technical execution with partner-facing work (analytics + relationship building) </li><li>Experience creating PowerPoint presentations / decks to communicate insights and recommendations </li></ul>EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.

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