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Marketing Manager
42Q, a division of Sanmina is a leading provider of cloud MES solutions. Our mission is to deliver scalable, flexible and easy to implement manufacturing solutions to our customers. Our management team has extensive experience with the architecture, development and implementation of advanced MES and manufacturing automation systems deployed across a broad range of vertical markets.
The Marketing Manager will own the entire marketing funnel, from brand awareness and demand generation to customer advocacy. He/she is responsible for crafting and executing a comprehensive marketing strategy that establishes our company as a category leader and directly contributes to achieving our Annual Recurring Revenue (ARR) goals.
- Strategy & Leadership:
- Develop and execute a cohesive marketing strategy aligned with the company's GTM (Go-to-Market) motion (e.g., Product-Led Growth, Sales-Led, or Hybrid).
- Build, mentor, and lead a high-performing marketing team across various functions like Demand Generation, Content, Product Marketing, and Operations.
- Own the marketing budget, ensuring efficient allocation of resources to maximize Return on Investment (ROI) and minimize Customer Acquisition Cost (CAC).
- Establish and report on key performance indicators (KPIs) to the executive team and board, providing clear insights into marketing's impact on pipeline and revenue.
- Demand & Revenue Generation:
- Architect and manage a multi-channel demand generation machine to produce a consistent pipeline of high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Oversee all acquisition channels, including SEO/SEM, content marketing, email marketing, paid social, webinars, partnerships, and events.
- For sales-led motions, implement and scale Account-Based Marketing (ABM) programs to target and engage key enterprise accounts.
- Product Marketing:
- Partner closely with the Product team to define product positioning, messaging, and competitive differentiation for new features and offerings.
- Lead the GTM strategy for product launches, ensuring both internal teams (Sales, Customer Success) and the market are effectively primed.
- Develop compelling sales enablement materials, including case studies, white papers, pitch decks, and battle cards.
- Brand & Content:
- Define and amplify the company's brand narrative and thought leadership position in the industry.
- Oversee the content strategy and execution across the company blog, website, social media, and other platforms to attract and educate our target audience.
- Manage public relations, analyst relations, and external communications to build brand equity and awareness.
- Marketing Operations & Analytics:
- Own the marketing technology stack (e.g., HubSpot, Google Analytics).
- Implement systems and processes for rigorous tracking, reporting, and analysis of all marketing activities.
- Champion a culture of data-driven decision-making, continuous testing, and optimization.
- 5+ years of marketing experience, with at least 4+ years in a leadership role within a B2B SaaS organization.
- Proven track record of building and scaling a marketing function that successfully achieved revenue and pipeline goals.
- Deep expertise in demand generation, digital marketing, and marketing automation.
- Strong experience in product marketing with a demonstrated ability to create compelling messaging and execute successful product launches.
- Highly analytical and data-driven; proficient in setting, tracking, and reporting on KPIs like MRR, ARR, CAC, LTV, and lead-to-customer conversion rates.
- Excellent leadership and communication skills with the ability to manage and mentor a team and collaborate effectively with Sales, Product, and C-level executives.
