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Italy Country Manager
Job Description
Canva's International Team is a diverse & distributed team of content specialists, marketers and growth teams who drive user growth, brand awareness, and affinity in our key international markets. You'll partner closely with leads across the International Supergroup to build and implement a comprehensive multi-year strategy for user and revenue growth goals for your market. You will work with local, regional and central teams including Marketing, Growth, Product, Partnerships, Content, SEO, Education, Community, Sales, NFP, PR, Finance & Strategy.
What you'll do (responsibilities)
Growth hacking: You'll act like a founder of the business and spot the biggest growth opportunities by displaying deep curiosity and user obsession, combining intuition, data analyses and Canva best-in-class growth hacking strategies to spot and act on opportunities in the country.
Result oriented, inspiring leadership. Act as the main leader and be responsible for overall user and revenue growth in Italy. You'll bring together local and global teams across marketing, sales, product, content and finance to create and execute a cohesive multi-year growth strategy, and own the KPIs including MAUs and ARR for crazy big goal to double them in one year.
Localization. Work closely with the regional team to localize our product, content, pricing and packaging to meet the real needs of local users, informed by a deep obsession for user and understanding of local market dynamics and cultural nuances across a range of audiences, including knowledge workers, SMBs, students, startup ecosystems, NGOs, and other emerging sectors.
Creating a team of A-Players. Hire, inspire, drive and coach the in-market team, setting a high bar working closely with local specialty leads.
Fast and decisive leadership: Act with sense of urgency, acting on opportunities with time in mind, leveraging existing resources to the maximum, always competing against time.
Owning the budget. Partner closely with all stakeholders and and the local team to maximize the impact of the budget by acting frugal, with founder mentality.
Sponsor education and enterprise: Build and support high value relationships by acting as a local sponsor for enterprise sales, education, government, partnerships, etc.
Public face. Represent Canva as a local figurehead across press, PR, events and community.
What we're looking for
Strongly entrepreneurial. Founder-style appetite for growing something big from a small start and working across everything from B2C, education to press.
Relentless problem solver. Doesn't give up when faced with challenges or roadblocks, acts always resourceful with ideas, connections, frameworks to solve problems, even if fails at first attempts.
User obsessed. Deeply obsessed with user, always searching for insights, motivators, barriers and opportunities which may not be obvious to others. Champions and advocates users.
Experienced building a market. For example, as the regional GM or brand lead for a global SaaS company, or as a proven founder or growth lead in a startup, leading scarce resources.
A proven team builder. Ability to grow, inspire, and coach high-performing teams. You have high emotional intelligence and empathy, and a collaborative teammate.
A strong communicator. Fully proficient in spoken and written English, and with the interpersonal skills to influence global and local stakeholders.
Keenly analytical. Deeply focused on KPIs and obsessive about driving actionable insights from disparate datasets.
Product oriented. Passion for improving the experience of users and the ability to translate these insights into product requirements.
Values aligned. Genuinely excited by Canva's mission and deeply aligned with our values, and with exceptional references to prove it.
Publicity savvy. Experience doing public speaking and acting as a public face to the press and other stakeholders.
