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IN OFFICE: Ecommerce Email Marketing, CRM & Retention Manager
Location: In-Office in Boca Raton / Delray Beach, FL
Job Type: Full-Time
Experience Required: Minimum 5 Years
About the Role We are a fast-growing sterling silver jewelry brand seeking an experienced Ecommerce Email Marketing, CRM & Retention Manager to lead and scale our lifecycle marketing efforts. This role is responsible for driving customer engagement, retention, and lifetime value through email marketing, CRM strategy, and retention-focused initiatives.
Our brand operates in a fast-paced, high-growth ecommerce environment, and we are looking for a high-performing individual who thrives in a results-driven setting. The ideal candidate is highly organized, able to manage multiple priorities simultaneously, and consistently delivers high-quality work under tight timelines.
This role requires someone who can combine strategic thinking with hands-on execution, while also helping coordinate cross-functional teams across marketing, creative, and ecommerce to ensure campaigns launch successfully and on schedule.
The position is open to remote candidates based in the United States, with the option to work in-office in Boca Raton / Delray Beach, Florida for local candidates.
Key ResponsibilitiesLifecycle & Retention Strategy
- Develop and execute the customer lifecycle marketing strategy to drive retention, repeat purchases, and increased customer lifetime value.
- Identify opportunities to improve engagement, repeat purchase rate, and retention metrics.
- Continuously optimize lifecycle touchpoints across email, SMS, and CRM channels.
- Own and manage the end-to-end email marketing program, including campaign planning, segmentation, automation, and performance optimization.
- Manage a high-volume promotional campaign calendar, including product launches, seasonal campaigns, and key ecommerce events.
- Build and optimize automated flows including:
- Welcome series
- Abandoned cart
- Browse abandonment
- Post-purchase flows
- Win-back campaigns
- VIP / loyalty campaigns
- Manage and maintain the Klaviyo CRM platform and customer database.
- Develop advanced customer segmentation strategies based on behavior, purchase history, and engagement.
- Implement personalization strategies to improve campaign performance and customer experience.
- Monitor and analyze key performance metrics including open rate, click-through rate, conversion rate, retention rate, and customer lifetime value.
- Run A/B testing across campaigns and automations to continuously improve performance.
- Provide data-driven insights and recommendations to improve lifecycle marketing results.
- Help oversee the execution of campaigns across multiple teams, including creative, ecommerce, and marketing.
- Coordinate closely with internal teams to ensure campaigns launch on schedule and align with business goals.
- Act as a key stakeholder in campaign planning and promotional calendars.
- Minimum 5 years of experience in ecommerce email marketing, CRM, lifecycle marketing, or retention marketing.
- Proven experience managing email marketing programs for ecommerce brands.
- Hands-on experience using Klaviyo for campaign management, automation, segmentation, and reporting.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proven ability to work under pressure, prioritize tasks, and consistently meet deadlines.
- Strong analytical mindset with the ability to interpret marketing performance data and metrics.
- Excellent communication, organization, and project management skills.
- Experience working with direct-to-consumer ecommerce brands.
- Experience in fashion, jewelry, accessories, or lifestyle brands.
- Experience managing large email subscriber lists and high-volume campaign calendars.
- Familiarity with SMS marketing and omnichannel lifecycle strategies within Klaviyo.
