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Healthcare Marketing Writer — Case Studies & Short-Form Content (Value-Based Care)
We're a technology-enabled healthcare company working with health plans in the value based care space.
We're looking for a part-time marketing consultant to write customer case studies and short-form marketing content (one-pagers, social posts, email blurbs, web copy).
This role requires real fluency in the U.S. payer/value-based care world. You should be comfortable writing about quality measures (HEDIS, STARS), care gap closure, member engagement, and risk adjustment without us having to explain the basics.
You'll be translating operational and clinical outcomes into clear, credible stories for a health-plan audience.
What we're looking for:
Proven healthcare marketing experience, ideally B2B selling to or partnering with health plans
A portfolio of case studies and marketing content (please share samples or links)
Ability to turn data and SME interviews into a compelling, accurate narrative
Understanding of HIPAA and the compliance sensitivities around patient data — you'll work only with de-identified or approved information
Self-directed; can take a rough brief and a few metrics and produce polished drafts with minimal hand-holding
Nice to have: experience with in-home care, preventive care, or provider-enablement models.
To apply, please send (1) two case study samples in healthcare, ideally payer-facing, and (2) a sentence on the most complex healthcare topic you've made accessible to a non-technical audience.
