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Director - Marketing, Kallista

About the position

The Director - Marketing owns primary responsibility for the Kallista brand, digital communications, and channel management. This position directs and coordinates Global Kallista Marketing activities consisting of brand management, strategy development, communications, digital marketing, E-Commerce, competitive analysis, product promotion and creative asset development. This position will manage an internal team as well as a stack of high performing agencies across many competencies, including SEO, Paid & Creative. Seeking candidates who thrive in a small to medium sized business environment and are looking for limitless career opportunities!

Responsibilities

Lay out 5-year strategy for the brand to ensure long-term luxury standing.
Manage outside marketing and creative agency relationships, and ensure superior, brand-appropriate content and assets.
Develop and maintain an expert understanding of the needs of existing and target customers, including end use consumers and interior designers and what drives their purchase behavior.
Develop and maintain an expert understanding of the competitive landscape, including competitor strengths, weaknesses and showroom and project sales details.
Develop and maintain an expert understanding of marketing channels, including insights on how to promote sales productivity within the individual channel.
Achieve objectives for brand awareness, brand preference, website traffic.
Own all organic Social Media Channels and execute Kallista’s Luxury branding vision.
Direct all marketing communications functions, including: advertising, development of content including photography and video, development and distribution of literature, public relations and events.
Oversee and grow Influencer program.
Manage the annual budgeting process and optimize marketing mix with analytical rigor. Monitor expenditures to spend within plan parameters.
Internal Communications (newsletters, product updates, sales agencies).
Execute global brand activation and support regional market leaders.
Develop and lead the evolution of Kallista.com.
Manage Marketing Technology stack.
Oversee Email communication program towards various audiences.
Lead organic growth strategy through scalable SEO.
Scale Paid Media efforts through ROI driven priorities within Social Media and We Advertisement.
Oversee new product launches and campaigns.
Direct all e-commerce activities including 3rd party and Kallista.com.
Oversee and execute Kallista’s global display and merchandise program.
Support North American and Global sales team with all relevant sales tools (presentations, samples, price book & brochures, specification tools).
Drive Kallista’s store activation and expansion globally, with focus on creating a band HQ in WI and preparing the brand for direct to consumer ownership and penetration.
Partner with Kallista and Kohler sales teams to support all local event activations for community building across NA.
Support showroom partners in event activations.
Support Channel Marketing in executing large scale product activation / tradeshows events (KBIS, Salone).
Develop and maintain a talented Marketing organization by overseeing the selection, promotion, and development of people who embody the marketing skills and long-term potential to contribute to business success.
Drive associate engagement within the Kallista Marketing functions to improve individual leader and business performance.
Participate as a member of the Kallista leadership team, providing advice and counsel on major issues facing the business. Develop collaborative working relationship with other members of Marketing within Kohler.

Requirements

Bachelor’s degree in a marketing discipline.
A minimum of 10-12 years experience with a demonstrated track record of accomplishments in brand and channel marketing experience.
Expert in brand creative and content creation (very important).
Passionate in luxury goods branding (very important).
Deep expertise in interior design and architecture.
Experience with a consumer branded durable goods manufacturer with two-step distribution preferred.
Experience and knowledge of trade and retail channels required.
Experience managing agencies.
In-depth knowledge of marketing strategies and techniques as well as a strong understanding of customer and market dynamics required.
Experience with and knowledge of digital marketing and CRM.
Demonstrated ability to lead or effectively work within multi-functional teams in a matrixed environment.
Proven ability to attract, select, develop, and lead top talent to improve effectiveness, achieve maximum efficiencies and grow the business.
Financial bottom-line orientation and solid business acumen.
A data-driven, results oriented approach is essential.
Ability to travel domestically and globally is required (10-20%).
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.