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Digital Marketing Specialist
Powering Growth Through Digital Innovation
Under the direction of the E-Business Manager, the Digital Marketing Specialist supports digital growth through data-driven content, search optimization, and customer-centric experiences across Hilti Online. This role works cross-functionally with marketing, analytics and other stakeholders to improve content discoverability and digital adoption. The Digital Marketing Specialist also combines strong analytical skills with a creative mindset to deliver high-quality user experiences and surface insights that inform digital strategy and improve business outcomes.What You’ll Bring
- Bachelor’s Degree required with a focus in marketing, communications, sales, technology, or related business area of study preferred
- Minimum three (3) years of related sales, digital marketing or E-commerce experience
- Working knowledge of SEO principles, keyword research, and content optimization
- Experience with Contentful or other content management systems
- Experience in data analysis techniques and tools such as Google Analytics (GA4), Google Search Console or similar platforms
- Demonstrated ability to work in a fast-paced environment
- Demonstrated ability to conduct independent research
- Ability to identify opportunities for improvement and support optimization initiatives
- Strong attention to detail, with a passion for continuous improvement
- Ability to manage multiple projects and deadlines simultaneously
- Excellent written and oral communications skills
- Ability to work independently while collaborating across cross-functional teams
- Strong computer skills, including MS SharePoint, Outlook, Word, PowerPoint, and Excel
- Established skills in organization, time management, and prioritization