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Creative Performance Strategist
<p style="line-height:1.3800000000000001;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:underline;"><span><span>About Us:</span></span></span></span></span></span></span></span><br><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. </span></span></span></span></span></span></p><p style="line-height:1.38;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="background-color:#ffffff;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:underline;"><span><span>About the Job: </span></span></span></span></span></span></span></span></span></p><p style="line-height:1.38;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Comfrt’s Creative Performance Strategist is ideal for someone who thrives at the intersection of creativity, AI, and performance. This individual ensures that all creative output is engaging, innovative, and optimized for measurable marketing performance. </span></span></span></span></span></span></p><p style="line-height:1.38;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">You will bridge creative strategy and execution, using data and insights as well as emerging tools and AI to scale performance assets that deliver ROAS at scale.</span></span></span></span></span></span></p><p style="line-height:1.38;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:underline;"><span><span>Responsibilities:</span></span></span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest — owning the idea from brief to execution</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Define and protect the Comfrt creative voice across paid and organic channels, ensuring every asset feels cohesive, intentional, and on-brand</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Develop compelling creative briefs that translate brand strategy, product stories, and cultural moments into thumb-stopping content</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Partner with designers, videographers, and UGC creators to bring concepts to life with speed and creative integrity</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Drive creative for new product launches, brand collaborations, seasonal campaigns, and always-on content</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Stay deeply plugged into culture — tracking trends, platform behavior, and the visual language shaping what resonates with our audience</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Use performance signals (CTR, hook rate, engagement, ROAS) to inform creative iteration — not to lead it</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Explore AI and emerging creative tools to expand what's possible, accelerate production, and unlock new storytelling formats</span></span></span></span></span></span></li></ul><p style="line-height:1.38;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:underline;"><span><span>Qualifications:</span></span></span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Bachelor’s degree in Marketing, Advertising, Communications, or related field</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">5+ years of experience in creative strategy or brand creative, with a proven track record of concepting and producing campaigns that resonated — across channels and at scale</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A portfolio that demonstrates strong conceptual thinking, visual range, and brand storytelling</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Deep fluency in social-first content and platform culture — you know what feels native, and what feels forced</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience with AI tools, marketing technology, analytics platforms, and social media insights</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Analytical mindset with the ability to translate data into actionable insights</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A self-starter with the ability to work quickly and solve problems cross-functionally</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Fluent in advertising fundamentals, with a clear understanding of how creative storytelling meets performance</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Ecommerce high growth experience preferred</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A sense of curiosity and what is driving impact for high growth DTC brands </span></span></span></span></span></span></li></ul><p style="line-height:1.3800000000000001;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:underline;"><span><span>Why Join Comfrt?</span></span></span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Work in a supportive, creative environment where your ideas and growth are valued.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! </span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.</span></span></span></span></span></span></li></ul><p style="line-height:1.3800000000000001;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:italic;"><span style="text-decoration:none;">Comfort is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.</span></span></span></span></span></span></p><br>