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Chief Marketing Officer

Chief Marketing Officer / VP of Growth MarketingOn-site, some hybrid after 6 months I am handpicking this hands-on, highly strategic, PROVEN data-driven marketing leader to modernize and scale a multi-state brand with an established market presence and significant growth potential. This role requires a forward-thinking executive who can blend brand strategy, digital innovation, performance marketing, and operational execution to drive measurable business growth. You will report to the CEO, who is great, very sharp, educated, driven, and amazing, and so is the Team. The company always leads with integrity and family-first leadership! The ideal candidate will bring deep expertise in digital marketing transformation, SEO/GEO strategy, AI-driven marketing, attribution modeling, and multi-channel campaign execution, as well as an understanding of how to build authentic, community-driven brands. The compensation package includes an executive-level base salary, a bonus, and a long-term growth opportunity. Take a look. If you think this is you, please send me your resume, your alignment, along with some comp parameters, and let's get on a call. Ideal Background - Required Experience<ul><li>Senior marketing leadership experience overseeing large-scale, multi-channel marketing strategies.</li><li>Strong expertise in:</li><li>SEO and GEO strategy</li><li>AI-driven marketing</li><li>Digital transformation</li><li>Attribution modeling and analytics</li><li>Performance marketing</li><li>Multi-channel campaign management</li><li>Experience managing substantial marketing budgets and optimizing ROI.</li><li>Proven ability to launch, scale, or expand brands across regional or national markets.</li><li>Experience building modern reporting dashboards, KPIs, and performance frameworks.</li><li>Strong understanding of testing methodologies, experimentation, and marketing analytics.</li><li>Familiarity with community-driven and grassroots marketing approaches.</li></ul> Leadership Traits Needed:<ul><li>Entrepreneurial and highly innovative.</li><li>Strategic yet execution-oriented.</li><li>Comfortable operating in fast-paced, evolving environments.</li><li>Strong communicator with executive presence.</li><li>Naturally collaborative while willing to challenge the status quo.</li></ul> Innovation & Execution<ul><li>Bring fresh, innovative ideas and challenge legacy marketing assumptions.</li><li>Lead hypothesis-driven marketing initiatives with a strong focus on experimentation and measurable outcomes.</li><li>Operate with a growth mindset and continuously push the organization toward new opportunities and improved performance.</li><li>Balance strategic vision with hands-on execution and operational accountability.</li></ul> Key Priorities & Responsibilities Digital Transformation & AI Strategy<ul><li>Lead the organization’s evolution from traditional marketing into a modern, digitally sophisticated growth engine.</li><li>Develop and execute advanced SEO and GEO (Generative Engine Optimization) strategies to improve visibility across search engines and AI platforms such as ChatGPT, Claude, Gemini, and other emerging technologies.</li><li>Evaluate and implement AI-driven marketing tools, automation, analytics, and audience engagement strategies.</li><li>Identify emerging digital trends and proactively position the company as a category authority.</li></ul>Growth Marketing & Brand Expansion<ul><li>Build scalable marketing strategies that support expansion into new demographics, regions, and markets.</li><li>Drive grassroots and community-based brand growth while evolving the organization into broader regional and national brand recognition.</li><li>Create innovative lead generation strategies across multiple channels and markets simultaneously.</li><li>Develop referral and partnership marketing opportunities that create additional revenue streams and monetization opportunities.</li></ul>Performance Marketing & Analytics<ul><li>Own marketing attribution, ROI measurement, KPI tracking, and channel performance analytics.</li><li>Establish clear reporting frameworks that provide visibility into campaign effectiveness and marketing efficiency.</li><li>Analyze and optimize spend allocation across channels, including radio, OTT, YouTube, paid digital, SEO, social, and emerging media.</li><li>Design and execute testing frameworks and marketing experiments to validate ideas and scale successful initiatives.</li></ul>Leadership & Cross-Functional Collaboration<ul><li>At least 10 to 15 years in a leadership role. Leading and collaborating across a large, matrixed organization with multiple direct and indirect stakeholders.</li><li>Partner closely with executive leadership to align marketing investments with business objectives and expansion goals.</li><li>Influence senior leadership through data, conviction, and strategic insight.</li></ul> If you think this is you, please send me your resume, your alignment, along with some comp parameters, and let's get on a call.

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