AVP, Brand Strategy

<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style="text-align:left"><span><span><span><span><span><span><b>Department:</b></span></span></span></span></span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>12819 Enterprise Corporate - Brand: Operations<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style="text-align:left"><span><span><span><span><span><span><b>Status:</b></span></span></span></span></span></span><span> </span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>Full time<p style="text-align:inherit"></p><p style="text-align:inherit"></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style="text-align:left"><span><span><span><span><span><span><b>Benefits Eligible:</b></span></span></span></span></span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>Yes<p style="text-align:inherit"></p><p style="text-align:inherit"></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style="text-align:left"><span><span><span><span><span><span><b>Hou</b><b>rs Per Week:</b></span></span></span></span></span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>40<p style="text-align:inherit"></p><p style="text-align:inherit"></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style="text-align:left"><span><span><span><span><span><span><b>Schedule Details/Additional Information:</b></span></span></span></span></span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p>No additional information.</p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Pay Range</b></p>$99.75 - $159.60<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p><b>Major Responsibilities:</b></p><div><ul><li><p><span><span>Provide day-to-day leadership for brand strategy execution and governance</span><span><span> </span>and branded content,<span> </span></span><span>translating the brand platform into measurable campaigns that drive growth</span><span>, compelling<span> </span></span><span>content</span><span><span> </span>and consistent experiences. </span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Ensure the brand<span> </span></span><span>remains</span><span><span> </span>relevant,<span> </span></span><span>differentiated</span><span><span> </span>and aligned with the organizational priorities.<span> </span></span><span>Partner with leadership to embed a brand-led mindset across the organization</span><span>. </span><span><span> </span></span><span>Operationalize the brand strategy, manage brand resources and training, and partner with senior leaders (brand VP/CMO) to ensure consistent brand activation and measurement across the enterprise.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Develop and execute a brand strategy that aligns with the overall enterprise and marketing strateg</span><span>ies</span><span>.</span><span> <span> </span></span><span>Implement the brand vision, strategy, and positioning for Advocate Health at the enterprise level, ensuring differentiation and competitive advantage within divisions and markets.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Collaborate cross-</span><span>functionally</span><span><span> </span>to align brand initiatives with marketing, products, managed care, people, culture, and other key areas</span><span>.</span><span> <span> </span></span><span>Drive brand experience across consumer, teammate, and partner touchpoints, coordinating with CX to reinforce messaging and the brand promise/platform.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Maintain and update brand resources, oversee governance and approval processes, and ensure consistent application of the brand across all channels</span><span>.</span><span> <span> </span></span><span>Work with internal communications to design and implement internal brand activation and enablement programs.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Monitor and measure the performance and impact of brand strategies and activities,<span> </span></span><span>leveraging</span><span><span> </span>data and insights to<span> </span></span><span>optimize</span><span><span> </span>brand performance and customer satisfaction</span><span>.</span><span> <span> </span></span><span>Establish metrics and reporting for brand health, regularly communicate progress to leadership to support investment decisions</span><span>.</span><span> <span> </span></span><span>Lead the development and execution of enterprise-wide brand campaigns.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Manage the brand advisory council/working group and<span> </span></span><span>facilitate</span><span><span> </span>workshops to train teams, surface interdependencies, and resolve portfolio inconsistencies</span><span>.</span><span> <span> </span></span><span>Partner with creative teams and the brand Center of Excellence (COE) to provide templates, toolkits, digital asset management (DAM) access, and decision frameworks that empower teams to<span> </span></span><span>operate</span><span><span> </span>autonomously within guidelines.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Lead, coach, and mentor a team of brand managers and strategists to deliver high-quality, impactful brand assets and campaigns</span><span>.</span><span> <span> </span></span><span>Manage the brand budget, resources, and timelines to ensure the efficiency and effectiveness of brand activities.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Work with the insights team to conduct market research and analysis to<span> </span></span><span>identify</span><span><span> </span>customer segments, needs, preferences, and behaviors, and use these insights to inform brand strategy and positioning</span><span>.</span><span> <span> </span></span><span>Build and<span> </span></span><span>maintain</span><span><span> </span>strong relationships with internal and external <span style="overflow-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto;">stakeholders—including</span> senior leadership, marketing, and digital experience teams—to ensure alignment and integration of the brand strategy with business goals and consumer needs.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Define and lead the enterprise branded content strategy ensuring alignment to the brand platform and audience needs</span><span>.</span><span> <span> </span></span><span>Oversee the creation and optimization of content across our channel from a consumer-first and performance-driven lens</span><span>.</span><span> <span> </span></span><span>Leverage data,<span> </span></span><span>insights</span><span><span> </span>and performance analytics<span> </span></span><span>to continually refine content strategy and<span> </span></span><span>demonstrate</span><span><span> </span>impact</span><span>. </span><span> </span><span><span> </span></span><span>Champion innovation in content formats, platforms and storytelling approaches</span><span><span> </span>including AI and emerging technologies</span><span>. </span><span> </span><span><span> </span></span><span>Use AI tools to accelerate brand development, messages</span><span>, brand</span><span><span> </span>health monitoring while<span> </span></span><span>maintaining</span><span><span> </span>brand integrity.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Designs and directs the work of the assigned area(s) of responsibility. Selects, coaches, and develops teams, setting </span><span>objectives</span><span> that align with organizational strategy to inspire and motivate the teams. Manages organizational talent through performance management, succession planning, and development. Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved. </span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Develops and/or recommends </span><span>operating and</span><span> capital budgets and controls expenditures within approved budget </span><span>objectives</span><span>. </span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that people actions, and the actions of employees supervised, </span><span>comply with</span><span> the policies, regulations, and laws applicable to the organization's business. </span></span><span> </span></p></li></ul></div><p><b>Licensure, Registration, and/or Certification Required:</b></p><p>None Required.</p><p></p><p><b>Education Required:</b></p><div><p><span><span>Bachelor’s degree in marketing, communications,<span> </span></span><span>design,</span><span><span> </span>or related field. </span></span><span> </span></p></div><div><p></p><p><span><span>MBA preferred</span><span>. </span></span><span> </span></p></div><p></p><p><b>Experience Required:</b></p><p><span><span>Minimum of 1</span><span>0</span><span><span> </span>years of experience in creative services, in-house agency, or advertising agency, with at least 5 years of leading large teams,<span> </span></span><span>budgets,</span><span><span> </span>and comprehensive strategies.<span> </span></span><span>Experience in brand management, strategy,<span> </span></span><span>agency</span><span><span> </span>or brand strategy consulting.</span></span><span> </span></p><p></p><p><b>Knowledge, Skills & Abilities Required:</b></p><div><ul><li><p><span><span>Proven experience in brand strategy,<span> </span></span><span>governance</span><span><span> </span>and brand health measurement</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Ability to translate brand metrics into action for leadership.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Cross-functional influence and stakeholder management</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Comfort<span> </span></span><span>convening</span><span><span> </span>councils and running workshops.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Familiarity with brand tracking, DAM/platforms and<span> </span></span><span>martec</span><span>h</span><span><span> </span>integration, experience implementing brand resource centers</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Proven<span> </span></span><span>record of accomplishment</span><span><span> </span></span><span>of</span><span><span> </span>developing and executing successful and impactful brand strategies and campaigns.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong leadership, communication,<span> </span></span><span>storytelling</span><span><span> </span></span><span>and presentation skills, with the ability to inspire and influence others.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong executive presence and leadership. </span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Excellent analytical, creative, and problem-solving skills, with the ability to use data and insights to drive decisions and actions.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Highly collaborative, adaptable, and<span> </span></span><span>consumer</span><span>-oriented, with the ability to work effectively in a fast-paced and dynamic environment.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Passionate about the brand and<span> </span></span><span>products and</span><span><span> </span>committed to delivering value and excellence to<span> </span></span><span>our teammates and our</span><span><span> </span></span><span>consumers</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Creative and strategic thinker, with a passion for innovation and experimentation.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong planning and organizational skills</span><span>.</span><span> </span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Experience using AI powered brand tools or a strong understanding<span> </span></span><span>and desire to learn and implement<span> </span></span><span>how AI can enhance<span> </span></span><span>brand development and growth. </span></span><span> </span></p></li></ul></div><p><b>Physical Requirements and Working Conditions:</b></p><p>Remote Position</p><p></p><p></p><p><i>DISCLAIMER </i></p><p><i>All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. </i></p><p><i>This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position.  Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.</i></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left !important"><b>Our <span style="overflow-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto;">Commitment to You:</span></b></p><p style="text-align:inherit !important"></p><p style="text-align:left !important">Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:</p><p style="text-align:inherit !important"></p><p style="text-align:left !important"><b>Compensation</b></p><ul><li><p>Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training</p></li><li><p>Premium pay such as shift, on call, and more based on a teammate's job</p></li><li><p>Incentive pay for select positions</p></li><li><p>Opportunity for annual increases based on performance</p></li></ul><p style="text-align:inherit !important"></p><p style="text-align:left !important"><b>Benefits and more</b></p><ul><li><p>Paid Time Off programs</p></li><li><p>Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability</p></li><li><p>Flexible Spending Accounts for eligible health care and dependent care expenses</p></li><li><p>Family benefits such as adoption assistance and paid parental leave</p></li><li><p>Defined contribution retirement plans with employer match and other financial wellness programs</p></li><li><p>Educational Assistance Program</p></li></ul><p></p><p>Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.</p><p><br></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style="text-align:inherit"></p><p style="text-align:left"><b>About Advocate Health </b></p><p style="text-align:inherit"></p><p style="text-align:left"><a href="https://www.advocatehealth.org/" target="_blank" rel="noopener noreferrer">Advocate Health</a> is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names <a href="https://www.advocatehealth.com/" target="_blank" rel="noopener noreferrer">Advocate Health Care</a> in Illinois; <a href="https://atriumhealth.org/" target="_blank" rel="noopener noreferrer">Atrium Health</a> in the Carolinas, Georgia and Alabama; and <a href="https://www.aurorahealthcare.org/" target="_blank" rel="noopener noreferrer">Aurora Health Care</a> in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with <a href="https://school.wakehealth.edu/" target="_blank" rel="noopener noreferrer">Wake Forest University School of Medicine</a> serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>