Associate Manager, Cultural Marketing and Communications

Job Overview

The Associate Manager, Cultural and Entertainment Marketing is responsible for contributing to the strategic development and implementation of initiatives that drive the company’s brands in culture. Specifically, he/she will focus on implementing relevant public relations and influencer marketing programs as well as entertainment marketing partnerships based on brand needs and objectives. Ultimately, they will help drive earned and social media conversation for the company.

The position develops and executes communications programs tactics that drive awareness and engagement among our target stakeholders, including leveraging earned media, paid media and owned channels to drive key messages. This role will focus on Keurig Dr Pepper’s Cold beverages business with specific responsibilities for Carbonated soft drinks, Teas and the Waters portfolio.

Position Responsibilities

• Developing innovative communications programs; with a specific focus on iconic beverages including Dr Pepper, Bai, Core and Snapple
• Develop entertainment and influencer recommendations including Talent ID, recommendations and potential negotiations
• Execute media relations activities including but not excluded to media pitch development, narrative development, media target review and analysis and media outreach.
• Coordinate with corp communications on reputational work and crisis communications
• Work with and manage external agencies with the goal of building brand programs that drive earned and social media conversation.
• Strong analytical skills, including the ability to clearly and effectively articulate insights and recommended actions and results
• Ability to manage multiple projects at once while demonstrating strong composure and flexibility under tight deadlines
• Outstanding verbal and written communications skills
• Highly collaborative; skilled at working cross-functionally to drive results
• Self-starter, highly motivated, and ability to work independently
  

Requirements

• Bachelor’s Degree required in Communications, Marketing Journalism or English degree or equivalent
• 5-7 years of public relations or relevant communications experience either at an agency or in-house. Experience in Entertainment or CPG a plus.
• Outstanding verbal and written communications skills
• Possesses clear ability to manage multiple projects at once while demonstrating strong composure and flexibility under tight deadlines
• Team player, ability to build strong relations internally across functional areas and externally with vendors, suppliers, and other constituents
• Self-starter, highly motivated, and ability to work independently
• Commitment to company purpose and values
• Ability to travel occasionally as required
• Proficiency in Microsoft Office products (Word, PowerPoint, and Excel)
  

Location: Open to fully remote or locating this employee at one of KDP’s two headquarters (Frisco, TX or Burlington, MA)

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled