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ASO Specialist
<p><u><strong>About Us:</strong></u><br>Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. <br><br><u><strong>Role Overview:</strong></u><br>The ASO Specialist will be responsible for optimizing Comfrt’s mobile app store presence to increase visibility, downloads, CVR & core channel KPIs. This role focuses on keyword research, metadata optimization, creative asset testing and monitoring store performance across platforms like the Apple App Store, Google Play, Fuego & AppsFlyer. The app specialist will analyze behavior, reviews, user journeys and competitors to refine positioning and messaging that resonate with fashion-focused audiences. This role will also work closely with marketing, product, tech, growth, creator & design teams to align app updates, promotions & campaigns with the overall brand strategy. <br><br><u><strong>Key Responsibilities</strong></u><br><br><strong>CRO & Performance Growth</strong></p><ul><li>Drive app store conversion rate (CVR), installs, and core acquisition KPIs through continuous ASO optimization</li><li>Conduct ongoing keyword research, ranking analysis, and search trend monitoring to improve app discoverability and relevance</li><li>Optimize app store metadata including titles, subtitles, descriptions, keyword fields, and promotional text across platforms</li><li>Plan, execute, and analyze A/B tests on store creative assets (icons, screenshots, preview videos) to improve listing performance</li><li>Analyze user behavior, acquisition funnels, and post-install performance to connect ASO efforts to downstream engagement and revenue</li><li>Monitor and evaluate store performance metrics using App Store Connect, Google Play Console, Fuego, AppsFlyer, and internal analytics tools</li><li>Track, analyze, and respond to ratings and reviews to identify friction points and opportunities for conversion and retention improvement</li><li>Conduct competitive and category analysis to benchmark performance and identify growth opportunities within the fashion app ecosystem</li></ul><p><strong>Cross-Functional Collaboration & Strategic Allignment</strong> </p><ul><li>Partner closely with Marketing, Growth, Product, Design, Creators and Tech teams to align ASO strategy with broader brand, acquisition, and retention initiatives</li><li>Coordinate app store updates with feature launches, seasonal drops, promotions, and paid media campaigns</li><li>Collaborate with Design and Creative teams to develop high-performing, on-brand store assets that resonate with fashion-focused audiences</li><li>Work with Product and Engineering teams to understand release roadmaps, feature prioritization, and technical constraints</li><li>Translate app store insights, user feedback, and review analysis into actionable recommendations for product and experience improvements</li><li>Support integrated growth initiatives by aligning ASO efforts with paid UA, CRM, influencer, and lifecycle marketing strategies</li><li>Communicate performance results, test learnings, and strategic recommendations clearly to cross-functional stakeholders</li></ul><p><strong>App Management, Ownership & Governance</strong> </p><ul><li>Own and manage Comfrt’s app store presence across Apple App Store and Google Play, ensuring accuracy, quality, and brand consistency</li><li>Maintain app store listings, metadata updates, localization needs, and compliance with platform guidelines and best practices</li><li>Manage ASO tools, dashboards, and reporting to ensure consistent performance tracking and insights sharing</li><li>Monitor app store algorithm updates, policy changes, and industry trends to proactively adjust strategy</li><li>Support app release processes by coordinating store submissions, approvals, and updates in collaboration with tech teams</li><li>Ensure app store content reflects current product functionality, messaging, and value proposition</li><li>Establish documentation, workflows, and best practices for ASO execution and long-term scalability</li></ul><p><u><strong>Required Qualifications</strong></u></p><ul><li>Bachelor's degree in Marketing, Communications, or related field</li><li>3-5 years of experience in Ecommerce, D2C & multi-channel growth </li><li>Understanding of Shopify, Apps, A/B Testing & CRO </li><li>Strong writing and editing skills with excellent attention to detail</li><li>Proactive mindset with ability to work ahead of schedule</li></ul><p><strong>Desired Skills & Attributes</strong></p><ul><li>Proven track record of managing day-to-day ASO strategy, tech stack & roadmap </li><li>Proven track record of designing and executing successful A/B and multi-variant tests, leading to measurable increases in conversion rates</li><li>Experience with ASO tools & platforms like Fuego, AppBrew & Tapcart</li><li>A deep understanding of channel analytics with the ability to interpret data and uncover actionable insights</li><li>Knowledge of industry trends, best practices, AI & emerging technologies</li><li>Strong project management and organizational skills</li><li>Ability to work in a fast-paced environment and manage multiple priorities</li><li>Strong problem-solving abilities and initiative</li><li>Team player mentality with excellent communication skills</li><li>Team leadership mentality and initiative to take ownership</li></ul><p><strong>Platform Experience</strong></p><ul><li>Fuego, AppsFlyer, GA4, Shopify, Figma, CRO, A/B Testing</li><li>Rebuy, Gorgias, Tolstoy, Algolia, Passport, Okendo, Loop, Wonderment</li><li>Looker, GA4, Mixpanel, Intelligems, Heatmaps </li><li>Slack, ClickUp, Asana</li></ul><p><u><strong>Why Join Comfrt?</strong></u></p><ul><li>Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.</li><li>Work in a supportive, creative environment where your ideas and growth are valued.</li><li>Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! </li><li>Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.</li></ul><p><em>Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.</em></p>